Creating a complete marketing funnel is essential when it comes to turning website visitors into prospects and eventually paying customers for any product or service you choose to offer.
This is a powerful method and one that is used by many of the ‘top’ marketers online today. As you are probably aware, people don’t like somebody else selling to them, but what they do like to see is a great offer and especially something for ‘FREE’ that has a high perceived value.
“Marketing funnel” refers to the marketing strategy used by businesses both offline and online to channel fresh prospects to their business with the sole intention of creating customer-business relationship with them. Marketing funnels have been around for many years though they are becoming more streamlined as online marketing begins to take prominence.
If you’ve been doing business for some time and generated sales in one form or another you have in essence created a marketing funnel. Some are discrete and others are more defined. The basic idea behind a marketing funnel is to find creative ways to drive people to your offer, website or store. These visitors are called leads and these leads can be turned into prospects and then to consumers of your product or service.
The following are some basic actions you can take to get started on creating your very own marketing funnel: