There is a lot of fuzz going on lately about changes Facebook made to their timeline algorithm.
People are saying Facebook is dying because of the new restrictions on the news feed & the supposed drop in Reach.
Some are even claiming there’s no longer a reason to even have a Facebook business page. “Facebook is dead” they say…
I believe the opposite is true!
Facebook continues to be one of the best social networks to set up camp on as a business.
It’s an absolute no-brainer to be on there.
But what are the benefits of having a Facebook business page?
Top 10 Benefits of a Facebook Business Page
1. Increased Exposure to Potential Customers
>>> 1.19 BILLION USERS!!
What do I need to say more?
If your business can’t find new customers on Facebook, maybe you should rethink your line of work…
2. Gather More Leads
Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page.
But what if Facebook does actually disappear one day?
If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble. That’s why smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.
Most do this through contests, giveaways & blogs — and it’s a proven system.
But you also need to be careful how you use your leads. For example, don’t hammer fans with daily emails peddling affiliate products & other junk — unless that’s what they signed up for.
Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.
3. Lower Your Marketing Expenses
Starting a Facebook business page costs you exactly $0.
Sure, you may pay a graphic artist to design a profile picture & cover photo – but that’s not a necessity. Simply using photographs you take of your business will work — and in some cases that’s better than a creative image from a designer.
My point is that getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts & running Sponsored Stories – all of which you should be doing with your page if you’re taking your business serious.
Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads — and are 1000x more targeted.
4. Reach a Targeted Audience
This is related to #3 — and it’s super important.
Just because there are 1.19 billion Facebook users, it doesn’t mean they all want to Like your page. In fact, I wouldn’t want all of them to Like my page — because only a small percentage of them would actually engage with my posts. Same is true for your page & business.
If you’re a local business, direct your ads to target customers within a 10-15 mile radius. The ads might cost you more, but the Likes & potential customers are laser targeted.
If you run an ad on TV, during say an airing of “The Voice”, you’d be hard pressed to know with certainty whether your ad targeted the right kinds of people for your business.
With Facebook ads, you can be certain — if you target the ad correctly.
5. Use Facebook Insights
Even if you’re not a numbers guy, keeping track of what you’re doing on Facebook is important! That’s why Facebook Insights is a useful tool to see which posts are popular.
Hereby an example:
You can dig around & find out how specific posts are performing, the demographics of your fans, etc.
6. Build Brand Loyalty
Besides being a place to build a customer base & sell products, a Facebook page can do wonders for helping you build brand loyalty.
What exactly does that mean?
Well, if you consistently provide valuable & entertaining content, your followers will stay loyal — even when you make mistakes… These days, people look online to find businesses to buy from — and they predominately search social media.
If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.
7. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites.
If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer — not a marketer.
So, start using link posts to drive traffic to your site. The great thing about link posts is Facebook now generates a full-width thumbnail image if your website makes one available.
Because they draw more attention, these wider images are more likely to get clicked.
Posting links to your website is an essential part of any Facebook content strategy.
8. Boost SEO
The topic of SEO & Facebook gets debated quite a bit.
Some argue that the information in the About section of a business page is scraped & thus searchable by Google. It’s hard to accurately verify or dispute this claim.
Anyway, every activity you do on you Facebook page will be registered and will participate in the SEO carousel. So choose your topics wise and use strong keywords to influence your SEO.
9. Be Mobile Ready
The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device. As this trend grows — it becomes more & more important for your business to have a presence on Facebook.
The great thing about a Facebook page is Facebook does the heavy lifting for you — optimizing your page for both desktop & mobile devices!
The exceptions are the custom apps (tabs) on your page that are seen on the desktop but not on mobile devices.
When people view your Facebook page on a mobile device it shows users:
- Hours of operation
- Phone number to call directly from the Facebook mobile app
10. Spy on Your Competition!
An interesting new feature on Facebook pages lets businesses spy on competitors.
Now this doesn’t mean you can look over their shoulders & check out sales or results from their ads — but it’s a great way to see how others in your area & niche are growing on Facebook.
A nice program to use is “ShareGrab“. It lets you choose Facebook pages that post similar content as you — and then monitor their posts. The app automatically shows you the most successful posts — and then rates them so you know what works & what doesn’t. Once you set it up, you can quickly see the competitor posts that have performed best over the last couple days. Read more here about other “SPY” programs.
Also, just above your cover photo you should see something like the image below:
Click “+ Add 5 Pages” and you’ll be taken to a lightbox. Facebook makes suggestions based on competition in your area in your same (or a similar) niche. Choose those pages by clicking “Watch Page” or search for pages in the search box. Facebook lets you select more than 5 if you want.
After clicking “Done” the original image shown above your cover photo is replaced with a box showing the “Like” count of the competitor’s pages & how much that count has increased this week:
Hope this is useful?
If you look at the Pages to Watch & see a page has exploded & gained lots of new Likes, you can visit that page to see what they’re doing right.Perhaps a post had huge success & you can copy what they are doing on your page to gain more Likes.
This may not give you a ton of insight, but sometimes just a little motivation can cause you to break bad habits on Facebook & improve your posting & advertising.
After all, no company wants a competitor beating them to Likes!
Are you convinced?
Hopefully these 10 benefits have convinced you that having a Facebook business page is an absolute no-brainer.
I personally can’t imagine running a business and NOT having a Facebook page…
→ Thank you for checking out my page. After having become a full time online marketer, I’m still learning and applying the techniques I share with you. For more information on this and other online marketing how to’s, check out my other resources and trainings below.
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