The idea is to funnel the traffic into a follow up process and you just need to test and tweak it as how you want them coming in…
Most of my traffic is from paid/social media/SEO, so it’s a good mix and my blog(s) do just that for me.
You can have plural blogs, due to the fact it’s the EASIEST way to get multiple “types” of content out there…
If you do not have yet an easy way to blog, build content, build an online business with it, and attract new traffic for it…
I suggest you watch this video on how to get it all started
Let me use this video to expand on Video 7. Show you some more details, show you how a prospect flows through your business system/plan (a.k.a. sales funnel), and show you how to keep your prospects and leads happy.
First, you have your capture page. This page has a video, an enticing offer, or sales text that entices a targeted prospect to give you their email address and establish rapport with you, starting a relationship.
The next step is sending them to a sales page. You are selling something. This is where you put your offer in front of them. If they don’t buy right away, you still have their email address. You can continue to provide them valuable information and reintroduce your sales offer at a later time.
You can have different sales pages, all going to different offers, or highlighting a different aspect of the same product.
75% of your emails should be value based and 25% should be sales based.
For example, if you are selling Flat-screen TV’s, then 3 email should be about the advantages and usage of a flatscreen TV, giving tips how the maintain it, etc. and 1 email should actually offer something to buy.
Why do that? It builds trust. It gives your prospects something of value. It keeps exposing your brand to them and keeps you in their minds. If you are sending something of value, they are more likely to open your email. If all you send them is sales pages, they may opt out without buying anything.
How Do You Get People To Your Capture Page?
You want web traffic, and a lot of it. This is because the vast majority of people who will visit your page will never give an email or buy anything. If you only have 10 people visiting per day, the likelihood of you selling anything is very small.
However, if you have 1000 visitors per day, the likelihood of someone buying increases. You want more visitors, especially repeat visitors (retargeting). Repeat visitors are more likely to share your page with their friends, give an email address and buy. Always be ramping up your web traffic. 100,000 visitors per day is not unheard of.
So how do you get web traffic? The tool I recommend most is a blog.
A blog that is updated frequently with great content, and great SEO will bring in a lot of free traffic.
Great elements of SEO in a Blog are:
- Using targeted keyword phrases, like “What are quality Flat-screen TV’s?” Every 100 words (on average) = 1% Density
- Writing at least 500 words, preferably more….. these days shoot for 2,700-3,200 words.
- Inserting links to your own blog and outside links.
Your blog should be media-rich with videos, photos, etc.
If you think it is a lot, don’t despair. Start simply and add as you go. You can always go back and change your blog posts, too.
Learn Traffic Funnels and Dive into traffic… Here is where I would start your education.
Thanks for watching Video 8. Get ready for some powerful stuff in Video 9, we’ll talk about The MISTAKES
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Check the full 10 Video Training Series On Getting Started Online.
- Video 1 – Just Get Started!
- Video 2 – What is your “Why”?
- Video 3 – Looking Ahead…
- Video 4 – Does Working from Home really Work?
- Video 5 – How does Making Money Online Work?
- Video 6 – The Salesperson vs The Solutions Provider.
- Video 7 – Internet Marketing Systems that Work!
- Video 8 – The System in a Visual Explanation.
- Video 9 – Mistakes made while Starting Up.
- Video 10 – Trends, Masterminds and Business Plans. + BONUS Training