One of the world’s best known copywriters, Bob Stone, once said about it…
“Your first 15 words count more than the 15,000 words that follow!”
And any serious copywriter and most successful bloggers agree with the statement- actually putting the advice to use every day.
Because it’s simply the truth! People are so hasty nowadays that if they’re not grabbed by the throat in the first few lines by an article, they simply click away. (Hopefully you are still reading now…)
So if the Headline then already sucks… you won’t stand a chance!