If you are in the Internet business, you probably know the dreadful ‘404 page’ or the ‘Not Found error message’. But what most people might not know is that you can still put that page to use and earn a revenue from it. Here I want to share a tip with you, and that is getting leads from your 404 page.
You Can Get Leads From a 404?
The 404, or Not Found error message, is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested. The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link; hence the 404 error is one of the most recognizable errors users can find on the web. This is what it could look like when you land on a custom 404 page
When using a blog powered by WordPress, it generates its own 404 page when a reader requests a page that isn’t there. But the thing is, the standard 404 page is a wasted resource where visitors don’t pay attention to.
When a real person is looking at the page, he is searching for information but for some reason he mistakenly landed on your 404 page. Still… you should take advantage of that needy mind of the visitor by offering him something so he doesn’t leave empty handed…
Get Leads From A 404 Page
Creating a personalized 404 page with WordPress used to require a lot of coding skills. But now, thanks to Funnelkit and the WordPress plugin “404 Simple Redirect“, it’s as easy as a few clicks of the mouse.
Here’s how to create a custom lead capturing 404 page using Funnelkit.
Start by choosing a Squeeze Page template from the Funnelkit template library or create one your own. For example this layout which you can change to a 404 related design. Or watch the one I’ve created…
Simply follow the Funnelkit instructions and within minutes you’ll have a custom design.
Funnelkit integrates with all major email list services like Aweber. You just need to synchronize the sign-up form of Aweber with your Funnelkit Squeeze page and the list you want to use.
Once the 404 squeeze page is set up, the last step is to log into my WordPress blog and select the 404 Simple Redirect WP plugin and follow the instructions: copy the new created squeeze page link into the 404 Simple Redirect settings and you’re done!
From now on your 404 error page will be redirected to your new 404 Squeeze Page and you’ll still be able to get results from this normally useless page… 🙂
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I hope you liked this “Set your 404 Error Page to work” post and look forward to your input.